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Whatis UGC marketing?
UGC marketing is using content made by real people, rather than by a studio, on your own channels. The creator is paid for the footage rather than for their following, which is why the size of their audience barely matters.
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It sits between advertising and influencer marketing. An influencer is bought for distribution: their audience sees the post. A UGC creator is bought for production: the brand runs the footage as an ad, on its own feed, or on a product page. The appeal is that it looks like a recommendation instead of a commercial, and the cost sits well below a studio shoot.
On Claris
On Claris the usage rights are written on each listing, so both sides know before anyone shoots what the footage can be used for.
UGC collabs on ClarisRelated