Glossary

What isa UGC creator?

A UGC creator makes content for a brand to publish on the brand’s own channels, rather than posting it to their own audience. They are hired for the craft, which means the size of their personal following is close to irrelevant.

All 118 terms

It is the route into professional work for people who can shoot and edit but have not built a following, which is most people who can shoot and edit. What they need is real businesses and real briefs to build a body of work around: no portfolio without work, no work without a portfolio.

On Claris

Claris judges the work rather than the follower count, and the usage rights are stated on each listing so you know what you can show afterwards.

UGC collabs on Claris