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Whatis influencer marketing?
Influencer marketing is paying, hosting or gifting somebody with an audience so they make content about you. It works when the audience is genuinely relevant to the business, and fails almost every time it is bought on follower count alone.
Somebody people already trust says something about your business, in their own voice, to an audience that chose to follow them. That carries further than an ad because it does not read like one. The part that goes wrong is selection: a hundred thousand followers on another continent is worth less to a restaurant than two thousand people who live twenty minutes away.
On Claris
Claris exists to make that selection the easy part. You see where an audience actually is before you agree to anything, and the deliverable is on the booking rather than in a DM.
How it works for venuesRelated