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Whatis engagement rate?
Engagement rate is interactions divided by followers or by reach, written as a percentage. It is the most quoted number in creator marketing and one of the easiest to distort, so it is worth knowing what it does and does not tell you.
All 118 terms
Calculated on followers it falls as an account grows, which makes small accounts look better by default. Calculated on reach it says something closer to what you want: of the people who saw this, how many did anything. Neither version tells you where those people live.
On Claris
Claris weighs audience location and niche fit alongside the numbers, because a metric on its own has never filled a table.
How Claris matchesRelated