Glossary

Whatis CPE?

CPE is cost per engagement: spend divided by the number of likes, comments, saves and shares a piece of content earned. It prices attention rather than exposure.

All 118 terms

CPE flatters accounts with small, active audiences and punishes large passive ones, which is often the right way round. Its weakness is that not all engagement is equal: a save from somebody local is worth many times a like from somebody who will never visit.

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