What are micro influencers?

Question

Accepted Answer

A micro influencer usually means somebody with roughly 10,000 to 100,000 followers. The number varies by whoever is defining it, which is a clue that the category matters less than what sits underneath it: engagement, niche and where the audience lives. Micro influencers tend to convert better than larger accounts for local businesses, for a boring reason: a smaller audience is more likely to be a real community and more likely to be concentrated in one place. Somebody with 8,000 followers in one city can put more people through a door than somebody with 300,000 spread across forty countries.

Whatare micro influencers?

Three that come up next.

Nano influencer

Macro influencer

Reach vs relevance