Glossary

Whatare nano influencers?

A nano influencer usually means somebody with fewer than about 10,000 followers. They tend to have the highest engagement rate of any tier, because at that size an audience is still mostly people who actually know or trust them.

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For a local business a nano influencer is often the best value in the whole market: the audience is concentrated, the rates are low or barter-based, and the recommendation still reads as a person rather than a placement. The trade is volume, since one post reaches few people.

On Claris

There is no follower minimum on Claris, which is the entire point.

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