What are macro influencers?

Question

Accepted Answer

A macro influencer usually means somebody with roughly 100,000 to a million followers. At that size the account is a business, the rates are commercial, and barter alone stops being a fair trade. Macro influencers buy reach and credibility at scale, which suits a brand launch and rarely suits a single venue. The engagement rate is almost always lower than a smaller account, and the audience is almost always spread wider than one city.

Whatare macro influencers?

Three that come up next.

Micro influencer

Mega influencer

Rate card