What are mega influencers?

Question

Accepted Answer

A mega influencer has more than about a million followers. At that point they are closer to a broadcaster than a peer, and the recommendation works less like advice from a friend and more like a celebrity endorsement. Mega influencers deliver awareness rather than trust. That can be exactly right for a product launch and is almost never right for a restaurant, because the reach is national at best and the cost is a marketing budget rather than a table.

Whatare mega influencers?

Three that come up next.

Macro influencer

Reach vs relevance

Brand awareness