Glossary

What isa rate card?

A rate card is a creator’s published pricing: what they charge for a Reel, a Story set, a shoot, or usage rights. Having one shortens every conversation and prevents the negotiation being about the person rather than the work.

All 118 terms

Rates in creator marketing are wildly inconsistent, which is why a card helps. A common starting point is a rough rate per thousand followers, adjusted heavily for engagement, niche and how much usage is being asked for. It is a starting point rather than a rule.

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