Glossary

Whatis a buyout?

A buyout is a payment for extended rights to content: running it as an ad, using it beyond an agreed period, or using it on channels the original deal did not cover. It is priced separately from making the content.

All 118 terms

The distinction confuses people because they assume paying for a shoot buys the footage forever. It does not, any more than commissioning a photographer buys unlimited commercial use. Agreeing the buyout up front is cheaper than negotiating it once the campaign is live.

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