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Whatis whitelisting?
Whitelisting is a creator giving a brand permission to run ads from the creator’s own account. The ad appears as though the creator posted it, because in effect they did.
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It performs better than the same creative on a brand account, for the obvious reason. It is also a bigger ask than a post: the creator is lending their identity to something they no longer control the frequency of, so it is normally paid separately and time-limited.
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