What is a paid partnership?

Question

Accepted Answer

A paid partnership is a collaboration where money changes hands, as opposed to barter. On Instagram and TikTok it is also the name of the label that must be applied when content is sponsored. The label is not optional. Advertising rules in most countries require sponsored content to be identifiable as such, and the platforms provide the tag to make that easy. Audiences respond better to disclosed sponsorship than to sponsorship they work out for themselves.

What isa paid partnership?

Three that come up next.

Gifted collaboration

Branded content tag

Disclosure