Glossary

What isa gifted collaboration?

A gifted collaboration is one paid in product or experience rather than cash, with a deliverable agreed in return. It is the middle ground between pure gifting, which promises nothing, and a paid partnership.

All 118 terms

It is the most common arrangement in hospitality, and it still has to be disclosed: receiving something free in exchange for a post is a material connection under most advertising rules, whether or not money moved.

On Claris

This is the standard Claris collab: the offer and the deliverable are both on the listing, so the trade is explicit.

How gifted collabs work