What is the branded content tag?

Question

Accepted Answer

The branded content tag is the platform label marking a post as a paid or gifted partnership. It appears under the account name and is the accepted way to meet disclosure rules on Instagram and TikTok. Using it also gives the business access to the post’s performance data, and in some cases the ability to run it as an ad. Businesses that ask creators to skip the tag are asking them to break advertising law on their behalf.

What isthe branded content tag?

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Disclosure

Paid partnership

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