Glossary

Whatis a campaign?

A campaign is a set of activity with one goal, a start and an end. The definition sounds obvious and is routinely ignored: most creator marketing is run as a series of unconnected favours rather than as a campaign.

All 118 terms

What makes something a campaign is that you decided in advance what it was for and how you would know whether it worked. Without those two, you have activity.

Related

Three that come up next.