English
Bahasa Indonesia
ไทยGlossary
What isROI in influencer marketing?
ROI is what you got back minus what you put in, as a proportion of what you put in. In influencer marketing it is unusually hard to calculate honestly, because the cost is often a table rather than an invoice and the return is often a customer who never mentions why they came.
All 118 terms
The practical answer is to stop demanding precision the channel cannot give and look at the shape of the bet instead. The downside is fixed and known before you approve anything. The upside is not capped, because one post can travel far past the audience that creator normally reaches.
On Claris
This is why Claris optimises the match rather than the measurement. Better matching does not remove the misses; it buys more of the other kind.
The shape of the betRelated