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Whatis attribution?
Attribution is deciding which piece of marketing gets the credit for a sale. Every method is a simplification, because most decisions have several causes and people rarely remember the first one.
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In local, offline businesses attribution is close to impossible to do precisely, and pretending otherwise produces confident numbers that are wrong. The workable approach is a few crude signals, honestly labelled: codes, scans, and asking.
On Claris
Claris ties each collab to a scannable coupon, which is the least dishonest measurement available for a walk-in business.
What a collab producedRelated