What is earned media value?

Question

Accepted Answer

Earned media value estimates what the coverage you got for free would have cost to buy as advertising. It is calculated by applying an assumed ad rate to the reach a collab produced. EMV is popular in reports and treated with suspicion by anybody who has to defend a budget, because the assumed rate is chosen by whoever is doing the calculating. It is best read as a rough order of magnitude and never as revenue.

What isearned media value?

Three that come up next.

ROI

CPM

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