What is share of voice?

Question

Accepted Answer

Share of voice is how much of the conversation in your category belongs to you, compared with your competitors. In creator marketing it usually means what proportion of relevant posts in an area mention you rather than somewhere else. For a local business it is a more useful frame than raw reach, because the competition is finite and geographic. If nine of the ten places creators are posting about this month are your competitors, you know exactly what the problem is.

What isshare of voice?

Three that come up next.

Brand awareness

Earned media value

Local marketing