What is a marketing funnel?

Question

Accepted Answer

A marketing funnel describes the stages between somebody never having heard of you and becoming a customer: awareness, interest, consideration, action. It is a model rather than a law, and real people skip stages constantly. Its use is diagnostic. If lots of people know you and nobody books, the problem is not awareness. Creator marketing is usually assumed to sit at the top of the funnel, but a specific post with an offer attached can carry somebody all the way down it.

What isa marketing funnel?

Three that come up next.

Brand awareness

Conversion rate

Call to action