What is a call to action?

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A call to action is the instruction at the end of a piece of content: book, save this, come on Thursday, use this code. Content without one gets admired and forgotten. One is enough. Asking somebody to follow, save, share, click and book in the same breath reliably produces none of those. Pick the single action worth the most and ask for that.

What isa call to action?

Three that come up next.

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