Glossary
What isa discount code?
A discount code is a unique code given to a creator for their audience to use. It provides an offer and, incidentally, the cleanest attribution available: every redemption is traceable to one creator.
All 118 terms
The trade-off is that a code changes the economics. You are now paying twice, in the collab and in the margin, and you attract the price-sensitive rather than the loyal. Used sparingly it is a measurement tool as much as a promotion.
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