What are must-mentions?

Question

Accepted Answer

Must-mentions are the handful of things a brief requires in the content: a tag, a location pin, a product name, a hashtag. They are the minimum the business needs, not a script. Keep them to three or fewer. Every additional requirement makes the post read more like an advert and less like a recommendation, and past a certain point the audience stops hearing any of them.

Whatare must-mentions?

Three that come up next.

Creative brief

Call to action

Geotagging