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Whatis niche fit?
Niche fit is whether what a creator normally posts about lines up with what you sell. A food creator promoting a restaurant is a fit; the same creator promoting a dental clinic is not, whatever their numbers say.
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Fit governs how the recommendation lands. Audiences forgive an occasional departure and stop believing a creator who promotes anything. The best predictor of whether a collab will work is whether it would have looked normal on that feed without payment.
On Claris
Niche is one of the four things Claris matches on, alongside audience location, content quality and reputation.
How Claris matchesRelated