Glossary

Whatis click-through rate?

Click-through rate is clicks divided by impressions, as a percentage. It measures how many of the people who saw something were interested enough to act on it.

All 118 terms

CTR is the fastest read on whether a hook is working. A high CTR with poor conversion means the content promised something the destination did not deliver; a low CTR usually means the first two seconds were not worth stopping for.

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