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Whatis a hook?
A hook is the first one or two seconds of a video, the part that decides whether anybody watches the rest. Most content that fails does not fail on quality; it fails because nobody got past the opening frame.
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Good hooks are specific and slightly incomplete: they promise something and withhold the answer. Bad hooks introduce, greet or explain. On platforms where the feed is infinite, the opening frame is competing with everything else in the world.