Glossary

Whatis a Reel?

A Reel is Instagram’s short vertical video format. It is the format the platform distributes most aggressively to people who do not already follow the account, which makes it the main way a post reaches strangers.

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For a business that is the important part: a grid post mostly reaches existing followers, while a Reel can travel. It is also the most work to make well, since the first second decides whether anybody sees the rest.

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