Glossary

Whatis CPC?

CPC is cost per click: total spend divided by the number of clicks it produced. It is the standard price of getting somebody to move from seeing something to doing something about it.

All 118 terms

CPC is a better signal than CPM because a click is an action, but it is still an intermediate step. Plenty of channels produce cheap clicks from people who bounce immediately, and a click has never eaten dinner.

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