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What isan influencer marketplace?
An influencer marketplace is a platform where collaborations are listed openly and either side can apply, rather than being brokered privately. The defining feature is that the opportunities are visible before you ask for them.
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A marketplace differs from an agency in who does the choosing. An agency picks on your behalf and charges for it. A marketplace publishes what is available and lets both sides decide, which only works if what is published is specific enough to decide on. "Looking for influencers" is not something anybody can say yes to.
On Claris
On Claris the offer, the deliverable and the usage are on the listing before anyone applies, so there is nothing left to negotiate once somebody says yes.
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