Glossary

What isan influencer agency?

An influencer agency finds, briefs and manages creators on a brand’s behalf, for a fee or a percentage of spend. It buys curation and coordination, and inserts a layer between the two parties doing the work.

All 118 terms

Agencies earn their place on large, complex campaigns. On a single venue booking a handful of local creators, the fee is often larger than the value of the collabs, and the brief passes through somebody who has never seen the room.

On Claris

Claris has no middle layer: the person who wrote the offer is the person the creator messages.

Working direct

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