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What isan engagement pod?
An engagement pod is a group of accounts that agree to like and comment on each other’s posts to game the algorithm. It inflates the visible numbers and does nothing for the business paying for reach.
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Pods are detectable from the outside: the same handful of accounts commenting first on everything, generic comments, and engagement that does not match how the content actually performs. It is one of the clearest signs an audience is not what it looks like.
On Claris
We review every Claris profile before approval, which is what catches this.
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