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Whatis audience authenticity?
Audience authenticity is what share of an account’s followers are real, active people rather than bots, inactive accounts or bought followers. It is the difference between an audience and a number.
All 118 terms
Signs of a problem are visible without a tool: engagement far below the norm for that size, comments that are all emoji, follower spikes with no content behind them, and an audience located nowhere near the creator. None of these are proof on their own; together they usually are.
On Claris
Every Claris profile is read by a person before approval, which catches most of this in about thirty seconds.
How creators are vettedRelated