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Whatis a buzzer?
In Indonesia a buzzer is somebody paid to amplify a message on social media, often in volume and often without disclosing it. The word carries a negative charge that influencer does not, because the practice is associated with manufactured consensus.
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It matters for a business because the two get confused. Paying for amplification buys noise; a collab with somebody whose audience trusts them buys a recommendation. Audiences can usually tell which one they are looking at, and they discount the first one heavily.
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