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Whatis product seeding?
Product seeding is sending a product to many creators at once with no obligation attached, on the expectation that a fraction will post. It is a numbers approach: cheap per unit, unpredictable per creator, and only sensible at volume.
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Seeding suits brands with stock that costs little to produce and nothing to hold. It suits a restaurant badly, because you cannot send a hundred dinners into the void and average it out. The smaller and more perishable the thing you are giving away, the more you need an agreement rather than a hope.
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