Glossary

Whatis B-roll?

B-roll is supporting footage: hands, details, atmosphere, the room filling up. It is what a good edit cuts to between the shots that carry the story, and its absence is what makes amateur content feel thin.

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For a venue, a set of B-roll delivered as raw files is often the most useful thing a UGC creator can produce, because it can be reused across ads, a website and months of posts.

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