A waitlist is a list of people who want access to something before it is open. Its honest use is capacity: opening a location gradually so the first arrivals get a working market rather than an empty one. Its dishonest use is manufactured scarcity, which audiences have learned to recognise. The test is whether there is a real constraint behind it and whether the list actually gets served in order.

Glossary

Whatis a waitlist?

A waitlist is a list of people who want access to something before it is open. Its honest use is capacity: opening a location gradually so the first arrivals get a working market rather than an empty one.

All 118 terms

Its dishonest use is manufactured scarcity, which audiences have learned to recognise. The test is whether there is a real constraint behind it and whether the list actually gets served in order.

On Claris

Claris opens one location at a time so that creators are already there when venues arrive, and the other way round.

How a location opens

Whatis a waitlist?

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Founding offer

Influencer platform

Early access