Glossary

What isa press trip?

A press trip is a hosted visit, usually with travel and accommodation covered, in exchange for coverage. It is common in hospitality and tourism and is the highest-cost form of gifting there is.

All 118 terms

Because the investment is large, press trips are the place where vague agreements hurt most. What is expected, from whom, and by when should be settled before a flight is booked, not afterwards.