Glossary

What isa content creator?

A content creator is anybody who makes content as their work or their craft, whether or not they have an audience for it. The word is broader than influencer on purpose: it covers people paid for what they make rather than for who is watching.

All 118 terms

The useful distinction is what you are being hired for. If a business wants your audience, you are being used as an influencer. If they want the footage, you are being used as a creator, and your following barely enters into it. Plenty of people do both, often on the same day.

On Claris

The same Claris application covers both, and the listing tells you which one a business is asking for.

Apply as a creator