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Whatis social search?
Social search is people using TikTok or Instagram the way they used to use Google: typing "brunch near me" into the app instead of a search engine. It is now how a large share of under-30s choose where to go.
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It changes what a collab is worth. A post is no longer only seen the week it goes up; it becomes a result that surfaces every time somebody searches for a place like yours, for months. Unlike an ad, it does not stop when you stop paying.
On Claris
This is the argument underneath the whole Claris model: if your place is not in that feed, it is not in the running.
Where your next customer is lookingRelated