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Whatis footfall?
Footfall is the number of people physically coming through your door. It is the outcome most venue marketing is ultimately trying to move, and the one social platforms are worst at reporting.
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The gap between online metrics and footfall is the central frustration of local marketing. Coupons, codes and asking people how they heard about you are crude but they are the honest ways to close it.
On Claris
Claris coupons are scanned in the venue, which is the one point where an online collab and a real visit meet.
From views to visitsRelated