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Whatis a voiceover?
A voiceover is narration recorded over footage rather than spoken on camera. It is the fastest way to make a video feel considered, and the fastest way to make it feel like an advert if the script is written by the brand.
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Voiceover suits UGC particularly well because it separates the shooting from the talking: the creator can film the place quietly and write the words afterwards, which usually produces a better version of both.
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