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What isan approval process?
An approval process is who signs off on what, and when. In creator marketing it usually means whether the brand sees content before it is posted, and how long they have to respond.
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Long approval chains are the most common way to ruin a collab: the creator waits, the moment passes, and the notes that come back are written by four people who disagree. One reviewer and a stated turnaround is almost always better.
On Claris
On Claris the business approves the booking, not the content, which is what keeps the creative freedom intact.
How approvals workRelated