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What isan approval process?
An approval process is who signs off on what, and when. In creator marketing it usually means whether the brand sees content before it is posted, and how long they have to respond.
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Long approval chains are the most common way to ruin a collab: the creator waits, the moment passes, and the notes that come back are written by four people who disagree. One reviewer and a stated turnaround is almost always better.
On Claris
On Claris a business approves the booking rather than the finished content, so the creative decisions stay with the creator.
How approvals workRelated